BT Sport launches on NOW TV devices

Staff Writer

Reading time: 2 mins

BT Sport is now available on NOW TV devices, just in time for the return of the Premier League.

The telecoms giant has long been a rival to Sky Sports for watching top-flight football, but has only recently begun opening up its sporting content to wider audiences without the need for a BT contract.

Last year saw the launch of a BT Sport Monthly Pass, which lets anyone buy and watch BT Sport on a month-by-month basis. Over the month from BT Sport’s first live Premier League game on 20th June, the pass will offer live matches from the Premier League, every match from Germany’s Bundesliga, plus live UFC, Turkish Super Lig, WWE, AFL and more. Now, it’s arrived on NOW TV devices as well as Samsung smart TV, Sony PlayStation, Xbox and Apple TV, mobiles, tablets, BT TV, Sky, TalkTalk and Virgin Media.

BT Sport will kick off with a doubleheader of Watford v Leicester City at 12.30pm on 20th June and Brighton & Hove Albion v Arsenal, the first Premier League game to be shown at 3pm on a Saturday.

When the Premier League returns to BT Sport viewers will have the option to watch with or without a pre-recorded dynamic crowd noise feature, using the red button. BT Sport will also continue to make the majority of games available using the latest broadcast technology, offering the best pictures and sound available in 4k HDR with Dolby Atmos and in 360° on the BT Sport App. Additionally, BT Sport is increasing the range of catch-up and on-demand content available via its app for large screen devices (NOW TV, Samsung smart TV, Sony PlayStation, Xbox and Apple TV). Customers can now access classic matches and events from the UEFA Champions League, UEFA Europa League, Premier League, Emirates FA Cup and more. Full event replays are also now available, enabling fans to re-watch Premier League games in full, soon after they are broadcast on BT Sport.

Customers with a NOW TV Smart Box with 4K, who have the necessary subscription, will be able to access BT Sport Ultimate, the only channel providing regular live sport in stunning 4K with High Dynamic Range, which provides the highest quality pictures seen outside of cinemas.

Existing BT Sport customers with access to its app for large screen devices can access BT Sport on NOW TV devices at no extra cost, allowing them to watch live, catch-up and on-demand sport, and, have a second screen to watch two livestreams simultaneously.

Andy Haworth, managing director, commercial, BT Sport, says: “Today’s news marks the latest in this season’s sport innovations from BT, following our launch this season of Europe’s only channel offering sports in stunning HDR picture quality. BT continues to create more ways for our customers to watch their favourite sport, and we’re connecting more viewers to our content as BT Sport continues to go from strength to strength.”