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Disney+ racks up 28 million subscribers

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Disney+ has already racked up more than 28 million subscribers, Disney announced yesterday.

The House of Mouse reported its quarterly results yesterday, which saw its per-share profit decline 17 per cent and revenue climb 36 per cent. The mixed figures were largely a result of the sheer cost of launching Disney+ in the USA, with an international rollout on the very near horizon.

The one number that matters, though, is how many people have signed up for the service, and in that department, Disney will be pleased: 28.6 million people have signed up as of Monday this week, up from the 10 million that signed up in its opening few days and a healthy figure for a service that is only a few months old. (Netflix, which has been operating for years, currently has more than 150 million subscribers globally.)

Disney’s Bob Iger said in a statement: “It’s often challenging for a company to pivot in a new strategic direction, particularly when it involved navigating between established and emerging business models. We have made an extraordinary amount of progress.”

The platform’s most popular titles included Moana, old episode’s of Hannah Montana, The Simpsons and The Mandalorian.

The latter Iger described as a “bona fide hit” and “cultural phenomenon”, adding a shout-out for Baby Yoda, who has become a viral sensation.

The Mandalorian will return for Season 2 in October, Iger revealed, with Marvel’s The Falcon and the Winter Soldier set for an August debut, followed by WandaVision in December.

Disney+ launches in the UK on 24th March priced at £5.99 a month.

Disney+ surpasses 10 million subscribers

15th November 2019

Disney has said that it now has more than 10 million subscribers to Disney+.

The House of Mouse’s new subscription platform is intended to rival Netflix with a host of Disney classics and new series such as Star Wars spin-off The Mandalorian. It launched in the USA on 12th November, hot on the heels of the launch of Apple TV+, another SVOD service hoping to carve out a space in the VOD arena. Where Apple TV+ is available worldwide, though, Disney+ does not launch in the UK until 31st March 2020.

Disney, however, claims it is having no trouble attracting sign-ups. Citing “extraordinary demand”, Disney has said that Disney+ has more than 10 million subscribers within a day of launching. Indeed, on its first day, the service had trouble loading for many users, with the House of Mouse saying demand was above expectations.

With Verizon offering a free one-year subscription in the USA to customers, it was expected that Disney+ would reach around 8 million subscribers in its opening months, but according to Disney’s own figures, that forecast has already been topped. The figure, of course, may be somewhat inflated, due to the seven-day free trial being offered, which means some may cancel and choose not to sign up for their first paid month. Disney also signed up customers before it launched at the D23 Expo in the summer.

Nonetheless, it bodes well for Disney’s aim to establish itself as a noted VOD contender, with a projection of 60 to 90 million subscribers worldwide by 2024. To put that into perspective, Netflix currently has more than 150 million subscribers globally. With Disney+ launching in Australia, New Zealand and Puerto Rico on 19th November, the potential for Disney’s streaming platform to grow will be tested on a wider international stage. For now, though, the prospect of a happy ever after seems like a possibility after all.

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