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Liverpool F.C. launches YouTube Memberships

Written by Dave

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Liverpool FC is expanding its YouTube channel to become the first ever global sports team to launch a YouTube Membership offering.

Membership will provide fans with more opportunities to access premium video and other new exclusive features, such as LFC emojis and badges. The Reds already boast the biggest and one of the fastest-growing YouTube channels in the Premier League, with 3.4 million subscribers and more than 1 billion minutes of content watched in 2019 alone, making them one of the most-viewed sports teams globally. Subscribers to the free channel can continue to enjoy all the video currently available at no cost, including fan favourites such as Inside Anfield, Bezzies and match highlights.

For a small monthly subscription, though, supporters can now enjoy a host of added content within the Liverpool FC YouTube Members area. The new service will make it even easier for fans to enjoy more content, when and how they want, on the world’s biggest video platform.

Supporters can choose between two membership packages, starting from £0.99 per month. Anyone who joins the Reds’ YouTube Membership will receive a number of perks. An enhanced video package will give access to four additional weekly shows, live match reactions and more behind-the-scenes access. They can also take advantage of exclusive features, such as bespoke LFC emojis and loyalty badges, as well as interacting with the club and other Reds via the YouTube Membership community.

Drew Crisp, senior vice president, digital, media and marketing, Liverpool FC, says: “YouTube is the biggest global online video community and is an incredibly important channel for us, as we find that a large percentage of our social followers interact with us here on this platform.

“Over the past three years we have been using the platform to build up great content with our players, manager and fans, reaching supporters around the world and providing amazing moments, including our incredible journey to European success earlier in the year.

“We understand just how important content like this is to our supporters to help them relive their favourite moments and get closer to their team wherever they live in the world.

“With the YouTube Memberships launch, we are giving fans a more flexible opportunity to access premium content, while also helping us to serve them our award-winning videos on the platform they love.”

Tomos Grace, head of sport for YouTube, Europe, Middle East and Africa, adds: “Liverpool FC are riding high in the Premier League, and we congratulate them on being the first to launch Memberships on YouTube.

“This product represents a new opportunity for sports organisations to reach a global audience, and Liverpool FC, with its large fan base, is well positioned for success by providing fans even more of the content they love most.”

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