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Virgin’s V Festival heads to ITV2

Staff Writer

Reading time: 2 mins

ITV2 will bring the V Festival to the UK this weekend, with a three-part special.

Hosted by Maya Jama and Joel Dommett, the festival will comprise three one-hour episodes that feature Anne Marie, Olly Murs and Dizzee Rascal as headliners, along with performances from Donel, Izzy Bizu, Maisie Peters and Mae Muller.

Grime artist and DJ Big Zuu will share his passion for food with the artists as he rustles them up some festival-inspired dishes. Meanwhile, the winner of Ru Paul’s Drag Race UK, The Vivienne, will be joining Maya and Joel as they look back at some of the festival’s most iconic fashion over the years. The Vivienne will also treat viewers to a show of her own surprise V Festival inspired look.

Recorded at the iconic Chelmsford site, Hylands Park, each one-hour episode will feature a mix of live music performances, a look back at past V Festival sets and exclusive interviews between headliners and hosts, which see artists reminisce about their favourite V Festival memories. The festival will see performers, audience and crew adhering to strict social distancing guidelines.

The three-part special is being produced by Twofour, part of ITV Studios, for ITV2, commissioned by Head of ITV’s Digital Channels, Paul Mortimer and Commissioning Editor for ITV Entertainment, Peter Tierney. The executive producers are Sally Wood, David Brindley and Dan Adamson.

Paul Mortimer, Head of ITV’s Digital Channels, said: “V Festival is a huge part of the UK’s festival history and the ITV2 team are excited to play a part in bringing it back to the masses – for one year only. The star-studded line-up music fans have come to expect from V Festival will be bigger than ever. We’re dipping into the archives to showcase some throwback performances too, so people can reminisce on some of their favourites memories from past years.”

The commission marks the second major music event produced by Twofour during the Covid-19 outbreak. One World: Together at Home for BBC One, produced in collaboration with Global Citizen and the WHO, was a tribute to key workers produced during lockdown. Over a quarter of UK television viewers tuned into the show, reaching an audience of over 6 million.

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