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Watch: HBO drops two more trailers of Game of Thrones

HBO’s Game of Thrones has become one of the most in-demand and sought-after shows by viewers in the modern TV-era according to latest market research, as Johnnie Walker is ready to launch its limited edition “White Walker” whiskey inspired by the show across Africa, and the show dropping not just one but another two new trailers. The demand under audiences for the upcoming 8th and final season of Game of Thrones set to debut on 15 April on HBO is at a record-high according to the American data science company, Parrot Analytics, that measures and predicts the global demand for content. “Demand” is calculated as the desire and want for content and is a calculation of actual viewership including downloads and streaming, engagement and mentions on social media, as well as people actively seeking out information about, reading about TV shows and writing about it. According to Parrot Analytics, Game of Thrones has risen to be 159 times more in demand by viewers in the United States than the average TV show. That has propelled Game of Thrones into what Parrot calls the “exceptional” demand category – something that only a minuscule 0.01% of TV series are able to reach. Even within this category, Game of Thrones totally dwarves other high-in-demand shows like The Walking Dead seen AMC and Brooklyn Nine-Nine neither of which come close to viewers’ thirst for the fantasy drama series.

White Walker Meanwhile, Diageo is cashing in on the thirst for Game of Thrones with the Johnnie Walker whiskey brand that is bringing its recently-launched, limited edition “White Walker”-themed bottles to Africa, inspired by the enigmatic, feared and zombie-like antagonist that will be attacking Westeros this season. Launched recently it wasn’t certain whether the bottle in tribute to the seven kingdoms with an “icy message from beyond the wall when frozen” would come to Africa, but on Friday last week Johnnie Walker had a launch event in Lagos, Nigeria to make it available in West Africa. In conjunction with MultiChoice Africa at a winter-themed icy event, a live orchestra played the theme song of the HBO fantasy series as guests sipped on White Walker created by whisky specialist George Harper. Video on Demand Magazine has learnt that Diageo will also be launching the White Walker edition of its Scotch whiskey in South Africa on 10 April, making it available in Southern Africa as well. Two new trailers HBO released a further two new trailers for Game of Thrones on Tuesday with the one entitled “Together” and Tyrion Lannister (Peter Dinklage) saying about the invading, supernatural army from beyond the wall: “We must fight now together – or die”. The trailer is filled with flying dragon action.

In the second trailer entitled “Survival”, a reflective Jon Snow solemnly says “Think back to where we started. Now it’s just us”. Then Jaime Lannister (Nikolaj Coster-Waldau), the King Slayer of Casterly Rock, says “This goes beyond loyalty. This is about survival.”

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